The commercial real estate market in Serbia achieved investments worth approximately €350 million in 2025, confirming the continued interest of investors and a stable level of market activity. The investor landscape has changed significantly – while foreign investors accounted for around 65% of investments until 2024, today the majority share, up to 70%, comes from domestic capital, said Bojan Jevtić, CEO of Avalon Real Estate.
As part of this investment cycle, Avalon Real Estate made a significant contribution by facilitating transactions with a total estimated value of around €90 million. Among the most notable transactions were the sale of IN Hotel Belgrade, as well as deals involving commercial properties in central Belgrade – the Robne Kuće Belgrade building on Makenzijeva Street and the Tri Lista Duvana office building. In addition to transactions of existing commercial properties, the acquisition of construction land at Tošin Bunar was recorded, indicating the continuation of new project development and long-term investor confidence in the market’s potential.
“We estimate that interest in commercial real estate will remain stable in the coming period, with growing demand for logistics, hotel, and retail properties, while the office sector is expected to gradually stabilize in terms of supply and demand,” highlighted Nikola Ristivojević, Director of Capital Investments.
Regarding Avalon Real Estate’s operations, Jevtić emphasized: “We are very satisfied with the results achieved, especially considering the market conditions and increasingly demanding criteria set by clients. These results were not accidental – they are a direct consequence of systematic work, a clear strategy, and, above all, a strong team spirit within the company.”
The real estate market has become more complex – buyers and investors have access to large amounts of information but need professional data interpretation, risk assessment, and strategic guidance. In this context, the consultant’s role is shifting from a ‘transaction intermediary’ to a trusted advisor, capable of protecting the client’s interests throughout the process. In this sense, the advisory role is no longer an additional service but a key differentiator for serious real estate companies.
Avalon Real Estate is a consulting firm specializing in the sale and leasing of commercial properties, property valuation, investment and development consulting, as well as project management.